The Investor With Joel Palathinkal
The Investor with Joel Palathinkal is a global omni channel show which highlights institutional investors from all walks of life and supports the continuing education for the next generation of allocators
Noah Friedman: Top Shelf Ventures
Joel Palathinkal chats with Noah Friedman about storytelling's influence on marketing and consumer behavior. Noah shares insights from his career and founding Top Shelf Ventures, focusing on people dynamics in business. They discuss whiskey trends, celebrity partnerships, and local craft beer appeal. Key topics include KPIs for beverage investments, health trends, and Ryan Reynolds' success with Aviation Gin. The episode also explores non-alcoholic beverages, THC, psychedelics, food science innovations, AI in healthcare, and alcohol industry regulations. Noah offers advice for emerging fund managers and shares final thoughts.
Key Points
- The velocity and reorder rate of products are critical metrics for determining the success of beverage brands in the market.
- The alcohol industry is heavily regulated, requiring specific licenses and compliance with a three-tier system to ensure legal distribution and sales.
- Emerging trends in the beverage industry include the potential rise of THC-infused drinks and the cyclical nature of consumer preferences, such as the current crowded tequila market and the anticipated resurgence of rum and beer.
Chapters
| 0:00 | |
| 0:42 | |
| 5:09 | |
| 6:06 | |
| 9:53 | |
| 18:49 | |
| 22:04 | |
| 26:10 | |
| 32:43 | |
| 34:29 | |
| 38:22 | |
| 41:06 | |
| 42:31 | |
| 44:19 | |
| 50:14 |
Transcript
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