Noah Friedman: Top Shelf Ventures

Joel Palathinkal chats with Noah Friedman about storytelling's influence on marketing and consumer behavior. Noah shares insights from his career and founding Top Shelf Ventures, focusing on people dynamics in business. They discuss whiskey trends, celebrity partnerships, and local craft beer appeal. Key topics include KPIs for beverage investments, health trends, and Ryan Reynolds' success with Aviation Gin. The episode also explores non-alcoholic beverages, THC, psychedelics, food science innovations, AI in healthcare, and alcohol industry regulations. Noah offers advice for emerging fund managers and shares final thoughts.