The Investor With Joel Palathinkal
The Investor with Joel Palathinkal is a global omni channel show which highlights institutional investors from all walks of life and supports the continuing education for the next generation of allocators
Kofi Ampadu: Sku'd Ventures
In this episode, Kofi Ampadu of Sku'd Ventures joins Joel Palathinkal to discuss his journey from Kraft Foods to entrepreneurship and venture capital. Kofi shares his decision to raise a fund for pre-seed CPG companies and highlights the importance of networking in VC. He reflects on his experiences at General Mills and launching a beverage company, covering market entry strategies and distributor partnerships. The conversation also touches on marketing for DTC companies, QR code impact, and beverage industry trends. Kofi discusses CPG investments, health and wellness innovations, and the merging of hardware and software in consumer goods, concluding with insights on fitness tracking devices.
Key Points
- Understanding the intricacies of margin play and the importance of marketing is crucial for success in the CPG sector, as highlighted by Kofi's experiences and insights.
- Kofi's journey from industrial engineering to venture capital underscores the significance of diverse experiences and the ability to leverage them for success in different fields.
- The evolving landscape of health and wellness, sustainability, and culturally nuanced products presents exciting opportunities for CPG investments, with innovative approaches like lab-grown chocolate and upcycled beverages leading the way.
Chapters
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Transcript
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