Kofi Ampadu: Sku'd Ventures

In this episode, Kofi Ampadu of Sku'd Ventures joins Joel Palathinkal to discuss his journey from Kraft Foods to entrepreneurship and venture capital. Kofi shares his decision to raise a fund for pre-seed CPG companies and highlights the importance of networking in VC. He reflects on his experiences at General Mills and launching a beverage company, covering market entry strategies and distributor partnerships. The conversation also touches on marketing for DTC companies, QR code impact, and beverage industry trends. Kofi discusses CPG investments, health and wellness innovations, and the merging of hardware and software in consumer goods, concluding with insights on fitness tracking devices.