Shambhavi Asuri: ZX Ventures
The Investor With Joel Palathinkal
The Investor with Joel Palathinkal is a global omni channel show which highlights institutional investors from all walks of life and supports the continuing education for the next generation of allocators
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Shambhavi Asuri: ZX Ventures

S1 E137 • Aug 8, 2025 • 43 mins

In this episode, Joel Palathinkal is joined by Shambhavi Asuri of ZX Ventures to delve into the nuances of corporate and traditional venture capital, with a focus on ZX Ventures' strategy. Shambhavi shares insights on data analytics in corporate VC and explores innovation trends, including biotech applications in the beverage industry. The conversation covers transitioning into venture capital from other fields, evaluating investments, and the importance of KPIs. They discuss standardizing KPIs, setting benchmarks, and brand incubation processes. The episode also highlights future trends in deep tech for beverages and offers resources for industry trends and professional growth.

Key Points

  • Data and analytics play a crucial role in corporate venture capital, providing insights for sourcing, evaluating, and supporting portfolio companies, and ensuring that KPIs are standardized across regions for meaningful comparisons.
  • Corporate venture capital at ZX Ventures focuses on innovation within the beverage space, leveraging data to identify market opportunities and evaluate potential investments against competitors, with a significant emphasis on health and wellness, energy drinks, and natural ingredients.
  • Flexibility and openness to change are essential for success in venture capital, as demonstrated by the need to pivot strategies based on data-driven insights and the ability to adapt to evolving market conditions and opportunities.
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