Brynne Kennedy: Impact VC
In this episode, Joel Palathinkal engages with Brynne Kennedy from Impact VC to discuss her career journey and the significance of connection points in professional growth. They delve into strategies for new fund managers on fundraising and building relationships with limited partners (LPs), addressing the importance of fund materials, follow-up, and scheduling etiquette. Brynne shares insights on constructing a sales team, utilizing LinkedIn for hiring, and defining the characteristics of early-stage salespeople. The conversation explores marketing's supportive role in sales, effective communication, and nurturing. They also cover demand generation, growth marketing, and offer life advice, including incentives for pipeline and deal generators.
Key Points
- Building a compelling and concise pitch deck with a clear thesis is crucial in a competitive fundraising environment.
- Effective sales strategies for early-stage startups involve the founder doing initial sales up to around $1M ARR, then gradually hiring dedicated sales personnel who are adept at both lead generation and closing deals.
- Maintaining a positive attitude and reframing setbacks as learning opportunities are essential for resilience in both sales and fundraising.
Chapters
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| 12:53 | |
| 23:37 | |
| 27:06 | |
| 30:49 | |
| 38:32 | |
| 44:00 | |
| 48:46 |
Transcript
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